Three pillars of resilient data collection
Structured DataLayer Engineering
We define standardized JavaScript event schemas for form submissions, pricing interactions, and app engagement, decoupling analytics from fragile DOM selectors.
Server-Side GTM & Privacy Control
We host tag containers on your custom subdomain using Cloudflare or Google Cloud, reducing client-side code execution while protecting user privacy.
GA4 & BigQuery Data Pipeline
We configure daily streaming raw event exports into Google BigQuery, unlocking custom SQL modeling, cohort analysis, and warehouse reporting.
Built for complete auditability and governance
01
Google Consent Mode v2
Full configuration of ad storage, analytics storage, and personalization consent signals to keep tracking compliant with European and state regulations.
02
Cross-Domain & App Stitching
Maintaining persistent user sessions when visitors navigate between your marketing domain, documentation subdomains, and customer web portals.
03
Granular Funnel Dropoff Tracking
Capturing interaction milestones across multi-step registration forms and demo schedulers to highlight where prospective buyers hesitate.
04
Executive Reporting Dashboards
Connecting BigQuery to Looker Studio to deliver automated dashboards for conversion rates, customer acquisition metrics, and channel ROI.
OUR PROCESS
Structured engineering for analytics deployments
01
Tracking Audit & Event Taxonomy
We document every user action, conversion milestone, and property into a standardized tracking schema before modifying tags.
02
Front-End DataLayer Integration
We implement clean JavaScript dataLayer pushes inside your Webflow custom code or repository codebase with strict parameter typing.
03
GTM & Server-Side Container Build
We configure triggers, tags, and variables within client and server GTM containers, testing through preview and debug consoles.
04
Consent Banner & Mode v2 QA
We verify that tag execution respects user consent states, preventing unauthorized data transmission prior to user acceptance.
05
BigQuery Sync & Dashboard Setup
We initialize automated BigQuery data pipelines and construct clean Looker Studio reports customized to your leadership metrics.